Our Vision

To continuously improve brand licensing.

Our Mission

We are a community of Licensors who share best practices for protecting, promoting, and enhancing brand integrity. SPLiCE is a trade organization founded as a best practice think-tank for trademark brand Licensors. SPLiCE was founded in 2004 with the vision to continuously improve brand licensing. Our goal in carrying out our mission is to act responsibly as a community of Licensors who share best practices for protecting, promoting, and enhancing brand integrity. As a Community of Practice, our benchmarking success is built upon our foundation cornerstones of legal, marketing, and quality that support licensing initiatives.

As a Community, we encourage participation from individuals within our membership serving in the functions of anti-counterfeiting, environmental sustainability, finance, legal, marketing, quality, and social accountability. This approach defines the 360°-capacity of brand licensing best practice discussions within SPLiCE and allows us to embrace a full schematic of the intellectual property realm to protect the brand. Content discussed at our meetings is specific to process as we adhere strictly to antitrust policy guidelines.

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SPLiCE Member Companies

The American Red Cross (2015)
AT&T (2012)
BBC Worldwide (2016)
The Biltmore Company (2007)
The Boeing Company (2015)
Boy Scouts of America (2009)
Brown-Forman (2011)
Caterpillar Inc. (2004)
Church & Dwight (2012)
The Clorox Company (2010)
The Coca-Cola Company (2004)
Cracker Barrel Old Country Store, Inc. (2015)
Crayola (2012)
Deere & Company (2004)
Dorna Sports MotoGP (2011)
Dr Pepper Snapple Group (2007)
DuPont (2012)
Electrolux (2012)
Energizer (2011)
Ford Motor Company (2010)
Fruit of the Loom (2013)
General Mills (2012)

General Motors (2015)
The Goodyear Tire & Rubber Company (2014)

Hallmark Cards (2013)
Hamilton Beach Brands (2005)
Harley-Davidson Motor Company (2007)
Hasbro, Inc. (2004)
The Henry Ford (2016)
Hearst Communications, Inc. (2014)
HP Inc. (2007)
Honeywell International Inc. (2014)
Jarden Consumer Solutions (2004)
Kodak (2006)
LEGO Systems, Inc. (2014)
Mars Retail Group (2011)
Mattel Inc. (2004)
McCormick & Company (2016)
McIlhenny Company (2016)
Meredith Corp (2005)
MillerCoors (2014)
Motorola Mobility LLC (2012)
NBCUniversal (2010)
Newell Rubbermaid (2008)
Nike Inc. (2005)

The Ohio State University (2013)
P&G (2007)
PBS (2004)
Qualcomm Incorporated (2016)
Reebok International (2010)
S. C. Johnson Inc. (2008)
Stanley Black & Decker (2004)
Textron, Inc. (2006)
Time Inc. (2016)
United States Air Force (2016)
United States Army (2013)
United States Postal Service (2005)
Unilever (2015)
U.S. Polo Association (2016)
The Walt Disney Company (2004)
Westinghouse Electric Corporation (2016)
Whirlpool Corporation (2005)
Williamson-Dickie Mfg. Company (2016)
WWE (2016)
Yamaha Motor Corporation, USA (2005)
Zippo Manufacturing Company (2014)

AT&T-Logo
AT&T-Logo
Dr-Pepper-Snapple-Logo
Biltmore-Logo
Boy-Scouts-of-America-Logo
BrownForman-Logo
Church-&-Dwight-Logo
Clorox-Logo
CocaCola-Logo
Crayola-Logo
Dorna-Sports-Logo
Dr-Pepper-Snapple-Logo
Electrolux-Logo
Energizer-Logo
Energizer-Logo
Fruit-of-the-Loom-Log
General-Mills-Logo
GeneralMotorsCircle
Goodyear-Logo
Hallmark-Logo
Hamilton-Beach-Brands-Logo
HarleyDavidson-Logo
Hasbro-Logo
Hasbro-Logo
HenryFordCircle
Yamaha-Logo
Honeywell-Logo
jarden
Deere-&-Company-Logo
Kodak-Logo
Deere-&-Company-Logo
MARS-retail-group-Logo
Mattel-Logo
McCormickCircle
McIlhennyCircle
Mattel-Logo
Mattel-Logo
Mattel-Logo
NBC-Universal-Logo
NBC-Universal-Logo
Nike-Logo
Ohio-State-University-Logo
Procter-&-Gamble-Logo
PBS-Logo
Reebok-Logo-(2)
Reebok-Logo-(2)
Textron-Logo
TimeInc
unilever-300x300
unilever-300x300
US-Army-Logo
USPACircle
USPSCircle
The-Walt-Disney-Company-Logo
WestinghouseCircle
Whirlpool-Logo
Whirlpool-Logo
WWECircle
Yamaha-Logo
ZippoCircle

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