Kodak and Stanley Black and Decker Marketing Executives to the Board of SPLiCE
The Society of Product Licensors Committed to Excellence ® (SPLiCE®) names Kodak and Stanley Black and Decker Marketing Executives to the Board of SPLiCE
For Immediate Release: November 18, 2010 at 9:00am EST
Buffalo, NY – Two newly appointed Directors were named at the recent Annual Meeting during SPLiCE Licensors Workshop hosted at The Procter & Gamble Company in Cincinnati, OH. Scott A. Bannell, V.P. Corporate Brand Management and Licensing at Stanley Black and Decker, Inc. and Eileen Murphy, Director Brand Licensing & Partner Marketing for Kodak were voted to the SPLICE Board of Directors for a two year term. Mr. Bannell and Ms. Murphy join SPLiCE Directors from other leading licensors including The Coca-Cola-Company, Jarden Consumer Solutions, Mattel Inc., The Procter & Gamble Company The Walt Disney Company, Whirlpool Corporation and Yamaha Motor Corporation USA.
SPLiCE member companies represent 23% of the Dow Jones Industrial Average and 10% of 2010’s top 100 brands recognized by Interbrand. 2010 Licensors Workshop was the most attended to date with over 35 leading licensor member companies represented. Since June 2010 SPLiCE has welcomed 3M, Dow Chemical Company, Ford Motor Company, Lamborghini ArtiMarca SpA, NBC Universal, National Football League, Polaroid, Reckitt Benckiser, and Reebok International. SPLiCE Founding Members include The Coca-Cola Company, Mattel Inc. and The Walt Disney Company.
SPLiCE is a trade organization founded as a best practice think-tank for trademark brand licensors. SPLiCE was founded in 2004 with the vision to continuously improve brand licensing. The mission goal is to act responsibly as a community of licensors who share best practices for protecting, promoting and enhancing brand integrity. As a community of best practice, benchmarking success is built upon foundation cornerstones of legal, marketing and quality that support licensing initiatives. As a community, SPLiCE encourages participation from environmental sustainability, legal, marketing, quality and social accountability internal team experts to embrace a 360-schematic of the intellectual property realm to protect the brand. Content discussed at our meetings is specific to process as we adhere strictly to antitrust policy guidelines.
As an active Community of Best Practice, SPLiCE engages a kaleidoscope of brand protection knowledge from over 30 industries including aerospace, automotive, consumer products, construction, digital technology, electronics, entertainment & character, farming, fashion, food & beverage, footwear, health & beauty, juvenile products, lifestyle, publishing, racing, sports, sporting goods, toys & games, and trademark brands. SPLiCE Members have depth and brand reach within the consumer base and there is a strong affiliation to consumers seeing our members’ brand recognition on consumer products, services and goods.
For more information visit www.SPLiCEonline.com or contact Kimberly K. Billoni, Chief Executive, kbilloni@SPLICEonline.com.