Jeff Lotman | CEO
Jeff Lotman founded Global Icons, one of the leading brand licensing agencies, almost 20 years ago. He established himself at a multi-billion dollar manufacturing company where he developed and marketed for McDonald’s and Kraft. As the CEO of Global Icons, he then leveraged that experience to garner a list of world-class clients that include BMW, Ford, Ironman, and Qdoba among others.
With a passion for building dynamic brand extensions, Jeff has applied his expertise to successfully elevate each of the world-renowned trademarks and brands he manages. Under his creative vision and adroit leadership, Global Icons continues its rapid ascent to the top of a very competitive industry.
Jeff has been a featured guest speaker at many leading industry events including Entertainment Marketing Conference, Young Presidents’ Organization, Licensing Show, LA Roadshow, UCLA and others. He has also been profiled numerous times, most notably in The New York Times, The Los Angeles Times, CNBC, and FOX. He is a distinguished member of the Licensing Industry Merchandisers’ Association (LIMA) and the Licensing Executives Society (LES).
This year, Jeff will present “Licensing your brand in China: What’s working and what’s not”. This discussion will touch upon:
- China Market Overview
- Recent Developments
- The China Retail Landscape & Growth of eCommerce
- Auditing, Counterfeiting & Brand Protection
- Takeaways on Brand Licensing in China
Scott Stern | President & CEO
Scott Stern is the President and CEO of Norscot Group, Inc., one of the leading promotional products companies in the USA. Over Scott’s 40-plus year career in the industry, he has developed an unmatched expertise in all aspects of promotional product merchandising. That expertise is built on Scott’s considerable experience in the areas of global licensing, brand identity programming, global sourcing, design and production of promotional products, manufacturing of scale model replicas, direct marketing via catalog and eCommerce, and domestic and international distribution. Scott is an innovator, having started up several related businesses. He is always looking beyond today’s products, trends and delivery systems to anticipate needs and seek out new opportunities in order to best serve Norscot’s valued client partners.
Norscot is a family business headquartered in Mequon, Wisconsin, in the northern suburbs of Milwaukee. Founded in 1970, Norscot specializes in the development of turnkey marketing and fulfillment programs, working with some of the most iconic brands in America to advance their products, services and images. In addition to the corporate headquarters in Mequon, which includes a 100,000 square foot warehouse and fulfillment center, Norscot currently has sales offices in Chicago, Peoria, Detroit, and Savannah; and the company maintains a sourcing and quality control office in Hong Kong. Under Scott’s leadership, Norscot established international sales and fulfillment operations in the UK and China in the 1990’s, with additional sales outlets in Europe and the Middle East, successfully operating those divisions until their sale in 2015.
Scott and his wife live in Mequon, and they have two adult children. A lifelong Wisconsinite, Scott is a graduate of the University of Wisconsin–Madison and is a loyal fan of the Packers, Brewers, Bucks and Badgers. He enjoys the frustration of golf, vintage rock and roll, and occasional karaoke singing.
Mike Dunn | Founder & President
Mike co-founded Octane5 in 2009, after spending over 13 years developing market-leading online brand management and workflow approval systems. In addition to the digital services, Mike built a fully integrated manufacturing facility that had holographic, print production, and finishing capabilities. Mike was a co-inventor on the two patents covering the process of making overprinted holographic hang tags that is currently used on over 1 billion hang tags globally.
Mike was instrumental in developing the global partnership with De La Rue, the world’s largest commercial security printer. Through this partnership, the “THREADS” line of sticker and hang tags was developed exclusively for the licensing industry. THREADS employs currency-grade paper technology that is on the leading edge of brand protection. It is currently being utilized by global brands such as Ford, John Deere and Harley Davidson to protect their licensing merchandise. Mike also was the co-architect of the brandcomply.com licensing management system.
During his career, Mike developed systems and programs for clients such as NASCAR, The National Hockey League, The Collegiate Licensing Company (CLC) and the PGA TOUR. The CLC brand management and protection program, created in 2002, was the largest in the licensing industry encompassing more than 200 brands, 3500 logos, 2500 licensees, over 100 holographic SKU’s and 100+ million holographic units annually.
Mike has been a featured speaker on licensing and brand protection topics at numerous industry events such as the annual Collegiate Licensing Seminar, John Deere licensing symposium, and Anti Gray Market Association. Mike has a Bachelor of Science from Georgia State University, a wife and two sons.
Pamela Deese | Partner
Pam Deese is a partner in the intellectual property group. Her practice focuses on intellectual property licensing, brand management, sweepstakes and advertising.
Pam’s intellectual property representation includes counseling patent pools and other IP owners in developing strategic licensing programs. Her work involves the creation, negotiation and enforcement of licenses and related agreements, as well as representation in regulatory approval proceedings, standards, audit support and analysis, import/export and counterfeiting issues, privacy, review of advertising and promotional materials (for regulatory compliance), sweepstakes and promotions, celebrity endorsements and litigating related business disputes.
Pam is active in numerous professional associations. She holds membership in the American Bar Association’s Science and Technology and Intellectual Property Law sections, the District of Columbia Bar Association, and the Pennsylvania Bar Association. Additionally, she is a member of the NY Intellectual Property Lawyers Association, and the Licensing Industry Merchandisers Association. Since 2005, she has served as Vice Chair of the ABA Section of Science and Technology, Committee on Technical Standardization and Infrastructure. Pam continues to serve on the Editorial Board and as the Trademark Licensing Columnist for the Licensing Journal, and is serving her fifth term on the American University Board of Trustees.
Deborah Stewart | Managing Director
Managing Director with InvotexIP. InvotexIP is a consulting firm that specializes in royalty audits and compliance. Ms. Stewart is a Certified Public Accountant with more than 25 years’ experience working with corporations, universities, government entities and their counsel in the intellectual property area. Debbie was at the forefront of the royalty audit industry as one of the first professionals who understood the unique relationship between the licensor and licensee. She is dedicated to helping clients proactively manage their license royalty reporting and revenue. Arguably, Debbie has personally managed more royalty audits than anyone else in the industry. Her firm is known for the ability to uncover large underpayments while preserving the licensor-licensee relationship.