2011 SPLiCE BEST PRACTICE BENCHMARK TEAMS

Brand Licensing Metrics & Objectives

Team Leader: Whirlpool Corporation

  • To benchmark and develop a portfolio of key licensing metrics and the processes for collecting & presenting the data, that support brand objectives of the licensing program.
  • Member Participants: The Biltmore Company, Caterpillar Inc., The Coca-Cola Company, Kodak, Meredith Corporation, Nestle Purina, Newell Rubbermaid, SPLiCE, Stanley Black & Decker

Contract Management

Team Leader: The Walt Disney Company

  • To benchmark contractual brand protection best practices.
  • Member Participants: Boy Scouts of America, The Clorox Company, Hamilton Beach, Hasbro Inc., John Deere, Kodak, Mattel Inc., Polaroid, SPLiCE

CPSIA and International Regulations with Effects on Licensing

Team Leader: The Walt Disney Company

  • Member Participants: Goldberg Segalla LLP, Harley-Davidson Motor Company, Hasbro, Kodak, Mattel, NBC Universal, SPLiCE, The Walt Disney Company, Whirlpool Corporation
  • To build uniform best practice processes for brand owners to employ as guidelines to address formalized incident management procedures and global regulations.

Licensee Selection Criteria & Licensee Scorecard

Team Leader: SPLiCE

  • Member Participants: The Biltmore Company, Boy Scouts of America, Caterpillar Inc., Mattel Inc., SPLiCE, Whirlpool Corporation
  • To benchmark the process of establishing criteria to identify potential licensees, to track performance and to manage success peaks.

Promotional Products Process

Team Leaders: The Coca-Cola Company and The Walt Disney Company

  • To benchmark the importance of promotional products and its process through building alliances internally and electronically.
  • Panel presentation during the 2011 SPLiCE Licensors Workshop

Selling Licensing Internally

Team Leader: Textron, Inc.

  • Objective to build best practices on securing buy-in on licensing program internally from Executive Teams. Focus on business unit and core product management
  • Member Participants: The Biltmore Company, Caterpillar Inc., The Clorox Company, Hewlett-Packard, Honeywell International, Jarden Consumer Solutions, P&G, SPLiCE, Whirlpool Corporation, Yamaha Motor Corporation USA

Social Media & e-Commerce

Team leader: SPLiCE

  • To leverage best practices around relationships between social media and e-Commerce connections on core and licensed products.
  • Member Participants: Hamilton Beach, Lamborghini, National Football League, Nike, PBS, S.C. Johnson, Whirlpool Corporation
  • Panel presentation during the 2011 SPLiCE Licensors Workshop