Best Practices

2010 SPLiCE BEST PRACTICE BENCHMARK TEAMS

Brand Licensing Metrics & Objectives

Team Leader: Whirlpool Corporation

To benchmark and develop a portfolio of key licensing metrics and the processes for collecting & presenting the data, that support brand objectives of the licensing program.

Member Participants: The Biltmore Company, Caterpillar Inc., The Coca-Cola Company, Kodak, Meredith Corporation, Nestle Purina, Newell Rubbermaid, SPLiCE, Stanley Black & Decker

Co-Promotion & Driving Core Products

Team Leader: John Deere

To benchmark with our SPLiCE community of practice demonstrated via licensed product to drive core company brand(s) and to generate innovation of core brands.

Member Participants: Honeywell International, John Deere, Kodak, Mattel Inc., P&G, SC Johnson, SPLiCE, Whirlpool Corporation

Formalized Incident Management Databases with Affects on Licensing

Team Leader: The Walt Disney Company

To build uniform best practice processes for brand owners to employ as guidelines to address the formalized incident management procedures.

Goldberg Segalla LLP, Hasbro, Kodak, Mattel, SPLiCE, Harley-Davidson Motor Company, The Walt Disney Company, Whirlpool Corporation

Licensee Selection Criteria & Licensee Scorecard

Team Leader: H-P

To benchmark the process of establishing criteria to identify potential licensees, to track performance and to manage success peaks.

Member Participants: The Biltmore Company, Boy Scouts of America, Caterpillar Inc., Hewlett-Packard, Mattel Inc., SPLiCE, Whirlpool Corporation

Selling Licensing Internally

Team Leader: Textron, Inc.

Objective to build best practices on securing buy-in on licensing program internally from Executive Teams. Focus on business unit and core product management

Member Participants: The Biltmore Company, Caterpillar Inc., Hewlett-Packard, Honeywell International, Jarden Consumer Solutions, P&G, Richard Childress Racing, SPLiCE, Textron, Inc., Whirlpool Corporation, Yamaha Motor Corporation USA

Social Accountability

Team Leader: Hasbro, Inc.

To share best practices for social accountability issues facing businesses around the world and to, minimize audit fatigue and duplication of efforts.

Member Participants: Hasbro, Inc., Honeywell International, Mattel Inc., Nike Inc., SPLiCE, Stanley Black & Decker, The Walt Disney Company

SPLiCE Members Forum

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2010 SPLiCE Members

3M (2010)
The Biltmore Company (2007)
Boy Scouts of America (2009)
Caterpillar Inc. (2004)
The Coca-Cola Company (2004)
The Dow Chemical Company (2010)
Dr Pepper Snapple Group (2007)
Ford Motor Company (2010)
Frank Sinatra Enterprises (2008)
Hamilton Beach Brands (2005)
Harley-Davidson Motor Company (2007)
Hasbro, Inc. (2004)
Hewlett-Packard (2007)
Honeywell International (2007)
Jarden Consumer Solutions (2004)
John Deere (2004)
Kimberly-Clark Corporation (2005)
Kodak (2006)
Mattel Inc. (2004)
Meredith Corporation (2005)
National Wildlife Federation (2006)
NBC Universal (2010)
Nestle Purina (2009)
Newell Rubbermaid (2008)
Nike Inc. (2005)
P&G (2007)
PBS (2004)
Polaroid (2010)
Reebok International (2010)
Reckitt Benckiser (2010)
Richard Childress Racing (2007)
SC Johnson Inc. (2008)
Stanley Black & Decker (2004)
Textron, Inc. (2006)
US Postal Service (2005)
The Walt Disney Company (2004)
Wayne Enterprises, LP (2007)
Whirlpool Corporation (2005)
Yamaha Motor Corporation, USA (2005)