Kodak and Stanley Black and Decker Marketing Executives to the Board of SPLiCE

November 19th

The Society of Product Licensors Committed to Excellence ® (SPLiCE®) names Kodak and Stanley Black and Decker Marketing Executives to the Board of SPLiCE

For Immediate Release: November 18, 2010 at 9:00am EST

Buffalo, NY – Two newly appointed Directors were named at the recent Annual Meeting during SPLiCE Licensors Workshop hosted at The Procter & Gamble Company in Cincinnati, OH. Scott A. Bannell, V.P. Corporate Brand Management and Licensing at Stanley Black and Decker, Inc. and Eileen Murphy, Director Brand Licensing & Partner Marketing for Kodak were voted to the SPLICE Board of Directors for a two year term. Mr. Bannell and Ms. Murphy join SPLiCE Directors from other leading licensors including The Coca-Cola-Company, Jarden Consumer Solutions, Mattel Inc., The Procter & Gamble Company The Walt Disney Company, Whirlpool Corporation and Yamaha Motor Corporation USA.


SPLiCE member companies represent 23% of the Dow Jones Industrial Average and 10% of 2010’s top 100 brands recognized by Interbrand. 2010 Licensors Workshop was the most attended to date with over 35 leading licensor member companies represented. Since June 2010 SPLiCE has welcomed 3M, Dow Chemical Company, Ford Motor Company, Lamborghini ArtiMarca SpA, NBC Universal, National Football League, Polaroid, Reckitt Benckiser, and Reebok International. SPLiCE Founding Members include The Coca-Cola Company, Mattel Inc. and The Walt Disney Company.


SPLiCE is a trade organization founded as a best practice think-tank for trademark brand licensors. SPLiCE was founded in 2004 with the vision to continuously improve brand licensing. The mission goal is to act responsibly as a community of licensors who share best practices for protecting, promoting and enhancing brand integrity. As a community of best practice, benchmarking success is built upon foundation cornerstones of legal, marketing and quality that support licensing initiatives. As a community, SPLiCE encourages participation from environmental sustainability, legal, marketing, quality and social accountability internal team experts to embrace a 360-schematic of the intellectual property realm to protect the brand. Content discussed at our meetings is specific to process as we adhere strictly to antitrust policy guidelines.


As an active Community of Best Practice, SPLiCE engages a kaleidoscope of brand protection knowledge from over 30 industries including aerospace, automotive, consumer products, construction, digital technology, electronics, entertainment & character, farming, fashion, food & beverage, footwear, health & beauty, juvenile products,  lifestyle, publishing, racing, sports, sporting goods, toys & games, and trademark brands. SPLiCE Members have depth and brand reach within the consumer base and there is a strong affiliation to consumers seeing our members’ brand recognition on consumer products, services and goods.

For more information visit www.SPLiCEonline.com or contact Kimberly K. Billoni, Chief Executive, kbilloni@SPLICEonline.com.


New SPLiCE Headquarters

August 31st

New SPLiCE Office Space at 257 Lafayette – Buffalo, NY

A first in green design and city living in Buffalo:

  • 257 Lafayette Center is a conversion of an old historic school building into a multi-use commercial and residential building
  • The renovation followed Leader in Environmental & Energy efficient Design standards and is a certified Energy Star building with multiple environmental benefits.
  • For SPLiCE, it is a positive strategic move.

PROJECT DESCRIPTION

– Project entails the conversion of a 3-story school building (built 1928) into:
– 6,000 sf corporate office suites
– 4,000 sf Rose Garden & Early Childhood Center:
housing the Aurora Waldorf School City
Satellite program and Dandelion Daycare
– 20 loft style apartments (2br, 1bath)

ENVIRONMENTAL BENEFITS

– Photovoltaic solar panel system to provide approx. 33% of building’s electrical demand
– Energy Star rated building: 25% increase of energy performance above building code requirements achieved through:

  1. High efficient radiant heating system
  2. High efficient electrical fixtures & Energy Star rated appliances
  3. Insulated building envelope and window restoration

– Recycling of construction waste material: 50% diversion from landfill
– Reuse and restoration of windows, doors, hardware, etc.
– Purchase of low-emitting construction materials for enhanced indoor air quality
– Daylight Harvesting
– Rainwater collection and Bio-Retention System, to collect and purify parking lot runoff water to irrigate native, and edible plants
– Household waste recycling center in basement

NEIGHBORHOOD BENEFITS

–  The developer was seeking the neighbors input to shape the design of the project
– The development will assist stabilizing the neighborhood and the Grant Street commercial corridor. The school was empty for 4 years and had fallen into disrepair.
– The developer is in the process of obtaining certification for the building as a national historical landmark


DPSG Serving Customers Through Sustainable Growth

July 9th

Sustainability in Victorville – Dr Pepper Snapple Group

Our new Western distribution hub and production facility in Victorville, Calif., began its operations earlier this year. Located on 57 acres, the 850,000-square-foot facility will produce 40 million cases a year of a range of DPS brands including Snapple, Mott’s, Hawaiian Punch, Nantucket Nectars, Clamato, Deja Blue, and Mr and Mrs T mixers.  The plant was intended primarily to fill a void in our distribution network, allowing us to distribute from a regional hub products that we once had to ship cross-country from facilities on the East Coast. Our customers in the region now have much quicker access to our non-carbonated juices, enabling us to better meet their demands.  The business benefit is clear, as is the economic benefit to the local community. During the building process, the facility had 300 contractors in it at once and has logged 270,000 man hours of labor to date. The facility will employ hundreds of people in the Victorville area, making DPS a major contributor to the local economy.

Reducing Impact on the Environment
Beyond the dollars, however, the Victorville hub also gives us the opportunity to reduce the environmental impact of our distribution network. By having comprehensive regional manufacturing and distribution capabilities on the West coast, we’re eliminating the need for millions of miles of driving annually, countless gallons of fuel consumption and their associated emissions.  In addition, the facility has been designed with efficiency and sustainability in mind. Approximately 85 percent of the equipment used in the plant is new and state-of-the-art with the remainder repurposed from other DPS facilities. With features such as a white membrane roof, high-efficiency lighting with occupancy sensors, brightly colored exterior concrete and low-emitting carpets, paints and adhesives, electricity costs will be kept to a minimum. The plant also will be powered by renewable energy and non-renewable sources offset entirely by purchased renewable energy credits.

State-of-the-Art Technology and Processes
Water efficiency is another bright spot in the plant’s systems. Fully half of the water from the reverse osmosis and nano filtration systems is recaptured through a brine recovery system, cutting waste substantially. Discharge water is pre-treated onsite before it is released to the city’s new wastewater treatment plant. Filling lines are equipped with empty container air rinsers, rather than traditional water rinsers, reducing water usage by roughly 10,000 gallons per line per day.  The building also contains a recycling center that separates recyclable materials, such as PET, glass, aluminum, shrinkwrap and pallet strapping. The facility works with a leading industrial recycler to ensure that the vast majority of waste materials is diverted from landfills. All told, we expect the advanced technology and processes, from water and energy conservation to waste reduction and recycling, to help the Victorville facility achieve Leadership in Energy and Environmental Design (LEED) designation from the U.S. Green Building Council. The certification process is already under way.
Far more than just another building in our family of plants and distribution centers, this state-of-the-art facility represents the latest step in our commitment not only to meet the needs of our customers, but to do so in a way that best serves our communities and minimizes our environmental footprint.


SPLiCE in Business First – May 21, 2010

May 22nd

Firms that license products team up

Business First of Buffalo – by David Bertola Friday, May 21, 2010