Licensors Workshop

SPLiCE Licensors Workshop

SPLiCE Licensors Workshop (LW) is a two day onsite event typically hosted at the headquarters of a SPLiCE Member Company or at a nearby destination venue. Licensors Workshop may include an additional half day for working teams.  Licensors Workshop serves as our annual Board of Directors and Member meeting. During Licensors Workshop we present our benchmark findings and feature panel presentations relevant to the community at large. We engage a creativity philosophy of divergence and convergence to sustain unique idea implementation on best practices.

2018 | Life is Good

Boston, MA

Keynotes Include:

  • John Jacobs, Co-Founder | Life is Good
  • Lisa Tanzer, President | Life is Good
  • Steve Gross, Chief Playmaker | Life is Good Kids Foundation
Learn More About the 2018 Program

2017 | Crayola

Crayola Headquarters

Keynotes Include:

  • Smith Holland, President & CEO, Crayola
  • Pete Ruggiero, Executive Vice President, Global Business Development & Digital Strategy
  • Warren Schorr, Vice President, Business Development and Global Licensing
  • Vicky Lozano, Senior Vice President, Crayola Experience
  • Chuck Linden, Executive Vice President, Global Business Development and Digital Strategy

2016 | Brown-Forman Corporation

Nashville, TN

Keynote Presenters: Jeff Arnett, Master Distiller, The Jack Daniel Distillery
Nelson Eddy, Jack Daniel Historian

Spotlight Presenter: Suzanne Sheikh: Integration Account Manager, Jimmy Kimmel Live

2015 | SPLiCE Headquarters

Buffalo, NY

Keynote Presenters: Byron Brown, Mayor of Buffalo
Mark Poloncarz, Erie County Executive
Joe Mohorovic, Commissioner, CPSC

2014 | Ford Motor Company Headquarters

Dearborn, MI

Keynote Presenter: Elena Ford, Vice President, Global Dealer and Consumer Experience, Ford Motor Company

Keynote Presenter: Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company

Keynote Presenter: Bob Kreipke, Ford Historian, Ford Motor Company

2013 | Caterpillar World Headquarters, Edwards Demonstration and Learning Center

Peoria, IL

Keynote Presenter: Doug Oberhelman, CEO, Caterpillar

2012 | 3M Innovation Center

St. Paul, MN

Keynote Presenter: Ian Hardgrove, Senior Vice President, Marketing, Sales, & Communication, 3M

2011 | Biltmore Inn on Biltmore Estate

Asheville, NC

Keynote Presenter: Bill Cecil, Jr., President & CEO, The Biltmore Company

Keynote Presenter: Steve Miller, Execute Vice President, The Biltmore Company

2010 | P&G Corporate Headquarters and the National Underground Railroad Freedom Center

Cincinnati, OH

Keynote Presenter: John E. Pepper Jr., Chairman of the Board, The Walt Disney Company, and Past CEO of P&G

2009 | Stanley Black & Decker World Headquarters and the New Britain Museum of American Art

New Britain, CT

Keynote Presenter: John Lundgren, CEO, Stanley Black & Decker

2008 | Nike Global Headquarters, Tiger Woods Conference Center

Beaverton, OR

Keynote Presenter: Nelson Farris, Global Corporate Education Director, Human Resources WHQ, Nike Inc.

Keynote Presenter: Jerry Karver, Nike’s Vice President of Global Sourcing and Manufacturing, Nike Inc.

2007 | United States Postal Service Headquarters and the Smithsonian National Postal Museum

Washington, DC

Spotlight Presenters: Taryn Fransen, World Resources Institute and David Refkin, Time Inc.

Keynote Presenter: Nick Barranca, Vice President, United States Postal Service

2006 | The Coca-Cola Company World Headquarters and The World of Coke Atlanta, GA

Keynote Presenter: Cindy Birdsong, Vice President, The Coca-Cola Company

Keynote Presenter: Mark Greatrex, Executive Vice President, The Coca-Cola Company

Keynote Presenter: Kimberly Kocienkci, CEO, SPLiCE

2005 | The Walt Disney Company Studios at Frank G. Wells and The Rotunda Room

Burbank, CA

Keynote Presenter: Manuel G. Grace, Senior Vice President, The Walt Disney Company

Keynote Presenter: Harry Dolman, Executive Vice President, Disney Consumer Products

Keynote Presenter: Hal Stratton, Chairman of the U.S. Consumer Product Safety Commission (CPSC)

2004 | McDonald’s Corporation World Headquarters

Oak Brook, IL

Keynote Presenter: Peter Schaeffer, Vice President Safety and Compliance, McDonald’s Corporation

2003 | The Mansion on Delaware, Victor Hugo Room

Buffalo, NY

Keynote Presenter: Lorrie Turner, Corporate Counsel, Rich Products Corporation



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