Short-term initiatives that serve a specific purpose to model licensing best practices
Success is built upon our foundational cornerstones including legal, quality, and marketing
Content discussed by Benchmark Teams adheres strictly to antitrust policy guidelines
Brand Licensing Retail & Digital Models
Vision: To benchmark business models which distribute and market licensed products via branded retail stores, eCommerce/digital and social media to promote the brand.
Food Licensing Best Practices
Vision: To benchmark the quality process in co-packaging and food licensing.
Vision: To provide balanced assessment and performance evaluation tools for licensing models.
Vision: To benchmark how SPLiCE Members structure their licensing teams inside their corporations.
Royalty Collection Best Practices
Vision: To benchmark the process of royalty collections.
Past Benchmark Initiatives
SPLiCE’s past benchmark initiatives include:
• Agency Scorecard
• Benchmark Leadership
• Co-Promotion & Driving Core Products
• International Regulations
• Promotional Products Process
• Selling Licensing Internationally
• Technology Driving IP Brand Licensing