Benchmark Teams

Benchmark Teams

Short-term initiatives that serve a specific purpose to model licensing best practices

Success is built upon our foundational cornerstones including legal, quality, and marketing

Content discussed by Benchmark Teams adheres strictly to antitrust policy guidelines

Brand Licensing Retail & Digital Models

Vision: To benchmark business models which distribute and market licensed products via branded retail stores, eCommerce/digital and social media to promote the brand.

Food Licensing Best Practices

Vision: To benchmark the quality process in co-packaging and food licensing.

Licensing Models

Vision: To provide balanced assessment and performance evaluation tools for licensing models.

Organizational Structure

Vision: To benchmark how SPLiCE Members structure their licensing teams inside their corporations.

Royalty Collection Best Practices

Vision: To benchmark the process of royalty collections.

Past Benchmark Initiatives 

SPLiCE’s past benchmark initiatives include:

• Agency Scorecard

• Benchmark Leadership

•  Co-Promotion & Driving Core Products

•  International Regulations

•  Promotional Products Process

•  Selling Licensing Internationally

• Technology Driving IP Brand Licensing



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